Braze Developer

Requirements:

• 3–5+ years of hands-on experience building campaigns and canvases in Braze.
• Experience running customer engagement campaigns in retail, direct-to-consumer, or eCommerce environments.
• Experience supporting high-volume seasonal retail periods, such as holiday peaks, flash sales, or promotional drops.
• Familiarity with retail data concepts, including purchase recency and frequency, SKU-level product data, and loyalty tiers.
• Advanced Liquid templating skills, including conditional logic, arrays, data transformations, and catalog references.
• Strong HTML, CSS, and vanilla JavaScript skills for email and in-app environments.
• Proficiency with SQL for audience verification and querying, Git for template version control, and collaboration tools such as Jira and Confluence.
• Working knowledge of opt-in and opt-out lifecycle management and marketing compliance guidelines.
• Strong technical communication skills and the ability to connect marketing needs with technical execution.
• Commercial awareness of retail customer behavior and cross-channel friction points.
• Strong attention to detail and a proactive approach to testing and quality assurance.
• Preferred: Braze certifications, familiarity with retail platforms such as Shopify or Salesforce Commerce Cloud or with CDPs, and experience using Connected Content to access product recommendations or inventory endpoints.

Responsibilities:

• Build, test, and optimize multistep, multichannel customer journeys in Braze Canvas across email, SMS, push notifications, in-app messages, and Content Cards.
• Develop audience segmentation, user cohorts, and conversion funnels for retail lifecycle programs such as welcome series, cart abandonment, post-purchase, replenishment, and win-back campaigns.
• Run multivariate and A/B tests across triggers, audiences, message frequency, and channel routing.
• Monitor deliverability, campaign latency, audience performance, and operational KPIs, and resolve bottlenecks.
• Develop responsive email and in-app templates using HTML5, CSS3, and JavaScript.
• Use Liquid to personalize content with customer attributes, behavioral events, and product catalog data.
• Create dynamic Content Card layouts and tailored experiences for promotions, loyalty updates, and seasonal events.
• Coordinate with creative and copy teams to maintain visual consistency across rendering environments and devices.
• Convert retail marketing strategies and seasonal promotional calendars into scalable Braze implementations.
• Establish best practices for message frequency caps, audience suppression, and consent management in line with CAN-SPAM, TCPA, GDPR, and CCPA.
• Troubleshoot live campaign triggers, custom event logic, and rendering errors to prevent customer-facing disruptions.
• Advise cross-functional teams on the feasibility and implementation of emerging Braze capabilities.

Technologies:

• Cloud
• CSS
• Confluence
• Git
• HTML5
• JIRA
• JavaScript
• Liquid
• Marketing
• SQL
• Salesforce
• Shopify
• Support

More

We are seeking an experienced Braze Developer with a strong retail background to join our marketing technology team in Charlotte, North Carolina. This onsite role focuses on expanding customer engagement through sophisticated omnichannel journeys, dynamic templates, and personalized interactions across digital and in-store channels. You will provide technical leadership for campaign architecture, audience segmentation, and messaging logic, translating retail marketing initiatives into dependable, high-converting customer experiences.

last updated 43 week of 2026