Channel Manager, Organic Social

Job Description

At H&M Creative Studios, we develop and deliver H&M’s customer-facing brand and content experiences globally. Bringing together strategists, creatives, designers, creators, producers and specialists, we are responsible for H&M’s global campaigns, editorial storytelling, creator marketing, organic social channels, e-commerce content, brand design and physical brand experiences. Together, we shape how millions of customers discover, experience and engage with H&M every day.

WHAT YOU’LL DO

As a Channel Manager, Organic Social, you’ll define and drive H&M’s global organic social media strategy, ensuring our channels remain culturally relevant, audience-focused, and aligned with business objectives. You’ll lead the evolution of our organic social presence by combining strategic thinking, operational excellence, and strong leadership to drive growth, engagement, innovation, and performance across platforms.

You’ll be responsible for setting the direction for local markets, developing best-in-class ways of working, and ensuring social content, planning, and operations support both brand and commercial goals.

Define and evolve H&M’s global Organic Social strategy, providing clear direction, frameworks, and guidelines for local channels.

Lead, coach, and develop the Organic Social team, fostering a high-performing, collaborative, and innovative culture.

Drive channel growth through audience development, platform innovation, and engagement strategies.

Own the overall Organic Social content calendar and establish cross-channel priorities aligned with business and marketing objectives.

Ensure efficient social operations across planning, workflows, execution processes, governance, and stakeholder alignment.

Own Organic Social KPIs, performance measurement, reporting, and continuous optimisation efforts.

Translate performance insights into actionable recommendations that improve content effectiveness and audience engagement.

Lead crisis management coordination across social platforms, ensuring rapid escalation, alignment, and response processes.

WHO YOU’LL WORK WITH

You’ll collaborate closely with Social Media Specialists, Content & Creative Teams, Creator Marketing, Communications, Brand Marketing, Media Teams, Analytics functions, and local market stakeholders. Together, you'll build engaging social experiences that strengthen customer relationships, grow audiences, and elevate H&M’s global social presence.

WHO YOU ARE

We are looking for people with…

Proven leadership experience within social media, digital marketing, content strategy, or related fields.

Deep expertise in channel strategy, audience development, platform growth, and community engagement.

Strong experience working with social media performance metrics, reporting frameworks, and optimisation strategies.

Experience developing and implementing global strategies across multiple markets and stakeholders.

Strong understanding of social media platforms, content ecosystems, and evolving consumer behaviours.

Experience leading operational excellence across planning, governance, workflows, and delivery processes.

The ability to effectively manage complex stakeholder landscapes and drive alignment across functions.

And people who are…

Strategic thinkers who can balance long-term vision with day-to-day execution.

Inspiring leaders who develop talent and empower teams to perform at their best.

Analytical and data-driven, with the ability to turn insights into action.

Collaborative relationship builders who influence across multiple functions and levels.

Curious about culture, technology, and emerging platform opportunities.

Calm and decisive under pressure, particularly during high-profile or crisis situations.

Passionate about creating meaningful customer engagement through social media.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

Lead the social strategy for one of the world's most recognised fashion brands.

Shape the future of audience engagement across a rapidly evolving social media landscape.

Work with talented teams and stakeholders across global and local markets.

Grow your leadership capabilities in an innovative, collaborative, and purpose-driven environment.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.