Product Manager, User Growth & Onboarding - Remote

Requirements:

• Bachelors degree or higher
• 3+ years of product management or comparable experience, preferably with growth-, acquisition-, enrollment-, or conversion-focused products
• Proven experience owning and improving an end-to-end customer or user funnel
• Strong background leading cross-functional initiatives and influencing teams without direct authority
• Hands-on experience with CRM and marketing automation platforms; HubSpot experience is strongly preferred
• Experience defining funnel metrics, analyzing cohorts, designing experiments, and using data to improve conversion
• Experience translating business and user needs into product requirements and successfully delivered features
• Familiarity with analytics and business intelligence tools, with the ability to independently evaluate performance data
• Experience developing onboarding, self-service, referral, or other customer activation experiences
• Exposure to contact center, outbound engagement, or sales enablement technologies is preferred
• Experience with AI-enabled products, personalization, or data-driven digital experiences is a plus
• Strong product judgment and a customer-centered, experiment-driven mindset
• Excellent written, verbal, analytical, and stakeholder-management skills
• Ability to work effectively in a fast-paced environment with evolving priorities and ambiguous requirements
• Healthcare, caregiving, or other regulated-industry experience is a plus
• Sound judgment when using AI within sensitive customer experiences
• Ability to successfully complete a background check

Responsibilities:

• Own the product strategy and roadmap for technology that supports customer acquisition, enrollment, onboarding, and activation
• Turn growth objectives into prioritized product initiatives that improve conversion and streamline enrollment
• Lead cross-functional work with marketing, operations, engineering, clinical, sales, and data teams
• Analyze the enrollment funnel, identify friction, and implement improvements to increase conversion and reduce drop-off
• Manage CRM strategy, including lifecycle stages, workflows, automation, lead routing, data quality, and reporting
• Partner with marketing to improve campaign-to-enrollment workflows, digital experiences, landing pages, forms, and attribution
• Improve technology for inbound and outbound engagement, including contact center workflows, call routing, agent tools, and automation
• Define product requirements, user stories, and acceptance criteria, and partner with engineering through delivery
• Develop and enhance onboarding experiences, self-service capabilities, and referral processes
• Establish funnel metrics, dashboards, cohort analysis, and performance reporting to measure enrollment effectiveness
• Design and run product experiments, assess results, and scale successful approaches
• Use customer feedback and behavioral data to identify opportunities and guide product decisions
• Apply AI-enabled tools where appropriate to support product discovery, prototyping, automation, and user experiences
• Communicate product priorities, tradeoffs, results, and progress to stakeholders and leadership

Technologies:

• AI
• Business Intelligence
• CRM
• HubSpot
• Support
• Marketing
• Product Manager
• LESS

More

We are recruiting for a remote Product Manager, User Growth & Onboarding, for a Kforce client. The compensation range reflects what we reasonably and in good faith expect to pay when posting the role; actual pay may be higher or lower and depends on factors such as education, qualifications, certifications, experience, skills, seniority, location, performance, union contract, and business needs. The range may change. Compensation is not considered earned, vested, and determinable until those conditions are met, and its amount and availability remain subject to the employers discretion and applicable law. This role is not eligible for bonuses, incentives, or commissions. We offer eligible employees medical, dental, and vision insurance, HSA and FSA options, a 401(k), and life, disability, and accidental death and dismemberment insurance. Salaried employees receive paid time off; hourly employees generally do not, except where required by law, and hourly employees on Service Contract Act projects are eligible for paid sick leave. We provide equal employment opportunities and consider qualified applicants without discrimination on protected grounds.

last updated 43 week of 2026